One Month In: Why I Joined Green Cabbage

It’s hard to believe that I’m already one month into my next chapter at Green Cabbage as Chief Client Officer. Over the past few weeks, I’ve had countless conversations with colleagues, partners, and friends who have all asked me the same question:

“MVK, why did you decide to join Green Cabbage?”

The answer, for me, is simple, yet deeply meaningful.

Throughout my career, I’ve been driven by a firm belief in the power of Procurement. When done right, procurement doesn’t just cut costs; it becomes a strategic enabler that drives innovation, fuels growth, and creates real competitive advantage. I’ve seen firsthand how focusing on the right balance between people, process, and technology, in that order, can unlock tremendous value for organizations.

However, one constant challenge has always stood in the way: data. In today’s world, especially in the era of generative AI, the importance of structured, governed, and trusted data cannot be overstated. Reliable data is the foundation for meaningful insights, smarter decisions, and sustainable business outcomes. Quite simply, the best data makes for the best AI.

That’s exactly what drew me to Green Cabbage. Over the past six years, the team has built something truly special, a technology company at its core, powered by a world-class team of procurement experts, technologists, and innovators. Together, they’ve created a platform that empowers customers to accelerate their procurement maturity by leveraging Commercial, Marketing, and Licensing intelligence sourced from a thriving community of more than 2,000 customers.

Today, Green Cabbage supports over $850 billion in enterprise spend across 17,000 suppliers, helping clients reduce contract cycle times by up to 80%, while delivering unmatched speed to value and a compelling return on investment. The data-driven intelligence and collaboration within our ecosystem are transforming how organizations view and manage their supplier relationships, turning procurement into a true strategic advantage.

The recent investment by Sageview Capital represents another exciting milestone in our journey. It’s a validation of the work the team has done and a catalyst for what’s next, accelerating our ability to innovate, scale globally, and redefine what Procurement Intelligence can achieve.

As I look ahead, I couldn’t be more energized by the opportunity to engage with our customers, strengthen our partnerships, and continue growing the Cabbage. This is a moment of incredible momentum, and I’m honored to be part of a team that’s reshaping the future of procurement through data, technology, and human collaboration.

Here’s to the journey ahead, and to unlocking the full potential of Procurement together.

Learn more at https://www.greencabbage.com

Written by Michael van Keulen, Chief Client Officer at Green Cabbage